VIP InfoServices, a media company (est. 1988) provides custom software development and internet marketing services.
We are a small firm and provide personalized service to clients in a variety of verticals such as manufacturing, law firms and other personal services firms.
VIP operates a network of content and news websites.
VIP is also the owner of a number of premium domains.
Latests premium domains for sale:
We are currently in the process of expanding our web inventory by aquiring under-valued domain names. We build them out to produce at least enough revenues to pay their way and more often than not they become profitable. In 2011 we successfully sold several developed sites.
Web sites and personal services.
We, like many of our clients in the personal service business such as programming, web development, contractors, lawyers and a myriad of other services face particular challenges in marketing our services on the internet.
Without a tangible product, we need to be persuasive and credible.
We work with dozens of personal service firms helping them get more solid leads from their websites. We do that by tweaking their sites and providing solid one-way links.
The power of web sites have been largely overlooked by many personal service firms until now. Modern firms look at the web as an effective marketing tool. A potential client for example will search for a lawyer to help him with his particular problem. What do they expect from the law firm web sites? What will make a potential client pick up the phone and call?
Hiring a personal service firm such as a lawyer is often associated with problems. You are bankrupt, want a divorce, have been charged with a criminal act and other unpleasant challenges life sometimes afford us. Hiring a lawyer is crucial to the future success of a business and becomes extremely important to the client. In most cases it boils down to an emotional experience.
You want a deck built. Finding a reputable, price-competitive contractor can be a challenge, so we need to make sure that when a prospective client does land on your site - it has better be credible.
Marketing a personal service firm on the web presents a unique challenge to web designers and marketers because of this emotional factor. How do you create a site that is emotionally charged, persuasive and most important of all credible?
A recent research project conducted by the Stanford University defines credibility as a combination of expertise and trustworthiness. A successful website must have at least these two factors to become credible enough to convert a visitor into a client of the firm.
Using these factors as a yardstick to site’s credibility one soon discovers that most sites simply ignore them.
For a personal service firm, a web site that is less credible than the firm itself will probably harm the marketing effort as a whole. This is also a challenge for web masters, most technically competent but lacks marketing knowledge. The result is often a site that wins design awards but does little to create credibility.
Affiliate Websites - a moneymaker?
We operate many sites where we make commission when people buy somthing we promote. There are basically two ways to do this. One is to set up a niche site, drive traffic to it and monetize it with related offers from merchants. You can get traffic from search engines if you know SEO - or pay for it - AdWords and similar pay-per-click systems.
Or you really don't need a site. You can direct link to offers from PPC services. Google's AdWords won't allow direct linking, but many ppc companies do.
Here's what I wanted to say:
It's not easy. Don't believe anything the gurus tell you. They only want to sell you their "solution". Making money from affiliate marketing is like any other business - you have to know what's going on. Learn it bit by bit. And yes, it WILL cost you money to get started.
But if you are willing to learn, experiment and spend some up-front money - the absolutely best part of it is that once a project is set up - it pretty well runs itself.
People are skeptical of the web. We have seen a proliferation of web sites with questionable information and motives, web sites that are plainly out to defraud the public. On the other hand, people go to the web to get information they will ultimately base a purchasing decision on.