Multi-level marketing (MLM)
(also called network marketing
(NM)) is a business model which utilizes a combination of
direct marketing and franchising.
Typically, individuals become associated with a parent
company in an independent contractor relationship. Sellers
are compensated based on their sales of a product or
service, as well as the sales of those they bring into the
business.
Multi-level marketing has a recognized image problem
because of difficulties in making a clear distinction
between legitimate network marketing and illegal "pyramid
schemes" or Ponzi schemes. Nonetheless, many NM/MLM
businesses operate legitimately in all fifty U.S. states
and more than 100 foreign countries.
Many MLM
operators use MLM SOFTWARE to manage their
business.
